Moxie Magic Match

Kyoorius Young Blood Brief

2024

The Challenge

Create a unique sampling experience for Moxie that reflects the brand’s fun, bold, and confident personality using a 15ml Shampoo Mini tube.

The Idea

Meet your audience with a fresh twist—
a fun and easy game! Moxie Hair Play is your ultimate solution for every Indian hair type. Moxie positions itself as the go-to answer for all hair care questions. The game is simple: select a hair question, reveal a personalized solution, and discover the perfect Moxie product. This playful approach not only creates curiosity but also drives product trials, helping consumers connect with Moxie in a memorable way.

The design reflects Moxie’s young, bold vibe and acts as a soft launch for the brand—making its way into every household with style!