The New Face of NIC
NIC Icecream
2023
Agency – Sideways Consulting
Conceptualisation, Design & Art Direction
The Launch
We dropped a teaser with just one clue — and the internet lost it. Engagement soared as everyone tried to guess who the new face of NIC was. The buzz was real.
The Campaign
Then came the reveal. Our posters hit print, OOH, and social — and India’s crush was unveiled. The response? Instant love. People welcomed them like they’d always been part of the NIC story.
